The Street Festival featured 26 hours of live concerts, an outdoor rib fest, beer tents, interactive games and activities for the public and a tailgate party on a 1.2KM stretch of downtown Toronto streets.

The Fan Zone and Concert Series took place in the Metro Toronto Convention Centre and featured 400,000+ square feet of interactive games, exhibits, merchandise, team parties, 20-hours of live concerts, cheerleaders and CFL alumni offering autographs. Attendance: 100,000-130,000. Free to the public


Creative design and complete management of the Street Festival and Fan Zone/Concert Series

  • Road closure
  • Permits
  • Staging
  • Lighting
  • Audio
  • Police
  • Security
  • Beer garden
  • Food service
  • Trailers
  • Artists
  • Emcees
  • Sponsor activations and servicing
  • Stage programming and schedules
  • Scripting
  • Signage
  • Waste management
  • Fencing
  • Barricades
  • Site plans/CAD drawings
  • 3 large outdoor video screens

Client: Toronto Argonaut Football Club
Date: November 23-25, 2012