100TH GREY CUP FESTIVAL
Overview
The Street Festival featured 26 hours of live concerts, an outdoor rib fest, beer tents, interactive games and activities for the public and a tailgate party on a 1.2KM stretch of downtown Toronto streets.
The Fan Zone and Concert Series took place in the Metro Toronto Convention Centre and featured 400,000+ square feet of interactive games, exhibits, merchandise, team parties, 20-hours of live concerts, cheerleaders and CFL alumni offering autographs. Attendance: 100,000-130,000. Free to the public
Role
Creative design and complete management of the Street Festival and Fan Zone/Concert Series
- Road closure
- Permits
- Staging
- Lighting
- Audio
- Police
- Security
- Beer garden
- Food service
- Trailers
- Artists
- Emcees
- Sponsor activations and servicing
- Stage programming and schedules
- Scripting
- Signage
- Waste management
- Fencing
- Barricades
- Site plans/CAD drawings
- 3 large outdoor video screens
Client: Toronto Argonaut Football Club
Date: November 23-25, 2012