HOLD’EM FOR LIFE CHARITY POKER CHALLENGE

Overview

An annual event that brings together leaders from across the real estate industry for an evening of entertainment and fundraising. This non-profit organization raised over $15 million to fund cancer research and other initiatives for Ontario based Mount Sinai Hospital, SickKids Hospital, Ronald McDonald House, Princess Margaret Hospital and Sunnybrook Health Sciences Centre. Over 85% of all funds raised by Hold’em for Life Charity Challenge have gone directly to fund cancer research and other initiatives. Ticketed event.

Role

Complete management of the event.

  • Venue management
  • Emcees
  • Sponsor activations servicing
  • Programming and schedules
  • Scripting
  • Signage
  • Commemorative gala book
  • Site plans
  • Food and beverage
  • Gifting
  • Advance promotion and publicity

Client: Menkes Development Ltd
Date: 2005 and 2006