This program was developed as an extension to and promotion for CBC Hockey Night in Canada. A team of coaches and trainers including former NHL Coach Mike Keenan and Canadian Olympian Ron Davidson who travelled coast to coast, providing Canadian communities with a hockey experience they would never forget. Coaches, parents and kids alike took part in a series of hockey clinics, guided by some of the game’s most seasoned coaches and players. Free to the public.


Overall management of the Tour and the experiential company hired by the client.

  • Tour coach
  • Trainer management
  • Liason with local hockey associations
  • Sponsor activations and servicing
  • Programming and schedules
  • Scripting
  • Signage

Client: Canadian Broadcasting Corporation
Date: 2010