Overview

Taking place on the streets of Toronto, the Bud Light Pre-Game Festivities gave fans a chance to celebrate on the Bud Big Rig, try their hand at the NFL Quarterback throw and NFL field goal activations. Fans were also offered some amazing music entertainment, including two-time Juno Award winning blues band Fathead, and the chance to enjoy a cold drink before heading into the Rogers Centre for the NFL Buffalo Bills vs. Seattle Seahawks game. Free to the public.

Role

Creative design and complete management of the Pre-Game Street Party.

• Road closure
• Permits
• Staging
• Lighting
• Audio
• Police
• Security
• Beer garden
• Food service
• Artists
• Emcees
• Sponsor activations and servicing
• Stage programming and schedules
• Scripting
• Signage
• Waste management
• Fencing
• Barricades
• Site plans/CAD drawings