CAPITAL ONE GRAND SLAM OF CURLING
Overview
The Capital One Grand Slam of Curling Series is comprised of four (4) international curling events each featuring the top 18 teams in the World – Kevin Martin, Glenn Howard, Brad Gushue, Kevin Koe (CAN), Thomas Ulsrud (NOR), Niklas Edin (SWE), David Muddoch (GBR), etc. The events are hosted in different communities from coast to coast each year.
Role
All aspects related to the delivery and promotion of the Series. During our company’s tenure with the event, Wendy Kane was the Executive Director of the Series.
- Site selection
- Curler management
- Venue negotiations & agreements
- Advertising
- Marketing
- Promotion
- Staging
- Hotel
- Ground transportation
- Security
- Volunteers
- Signage
- Fan engagement
- Scripting
- Emcees
- Merchandising
Client: World Curling Players’ Association, iSport Media & Management, Insight Sports
Date: 2007 to 2011